![]() Dortmund earn €40 million (US$44.3 million) per year from their shirt sponsorship contracts with 1&1 and Evonik, while sportswear brand Puma pays more than €31 million (US$34.4 million) annually to supply the club’s apparel. The stadium naming rights partnership is only exceeded in value by the club’s shirt sponsor and technical partners. The value of the deal was not disclosed, but German publication Bild reports that the renewal is worth €100 million (US$112.3 million) over the duration of the contract. With a capacity of more than 81,000, the venue is the largest stadium in Germany.Īs a top-tier partner of Dortmund, Signal Iduna also gains promotion across the club’s assets, including its TV channel, online platforms, matchday programmes and pitchside LED boards.īorussia Dortmund become first Bundesliga club to agree Horizm deal The Dortmund-based firm has been an official partner of the club since 1974 and acquired the naming rights to the club’s Signal Iduna Park in 2005. German soccer giants Borussia Dortmund have extended their stadium naming rights agreement with domestic insurance brand Signal Iduna until 2031. Stadium deal is one of Dortmund’s biggest commercial contracts after shirt sponsors and technical partner.Signal Iduna to retain stadium signage and promotion across club’s assets.The association rated this decision as unsensibel opposite the sponsor, while many BVB fans and Dortmunder were pleased that the steeped in tradition name remained now with the road. The district agency city center west decided at the beginning of the year 2006 to call a road in stadium proximity at the Westfalenstadion. The Dortmunder fan scene is divided opinion over this step, since he offers on the one hand the financial safety device, but on the other hand a tradition break represents. The contract over renaming between Borussia Dortmund and the signal Iduna group of insurance applies up to the season 2010/2011. For the rights of the use of a name of the stadium Borussia Dortmund releases estimated 20 million euro with optimal sporty success. On 1 December 2005 the Westfalenstadion was named in Signal Iduna Park. It is thereby the largest standing place grandstand of Europe. The south grandstand of the stadium offers today 25,000 places. It took place the installation of an electronic entrance system, which revaluation of the places for handicapped ones, the change of the VIP ranges, the cabs and the sanitary mechanisms.ĭue to the structural alteration measures of the grandstands 1,500 spectator places were omitted and the stadium offer still place for 81.264 spectators. Remarkable structural characteristic are, bright the yellow steel girders led outside, which exceed far over daas roof and are visible from many points of the city.Ī last stage of development for the preparation of the stadium on the football world cup 2006 took place in the summer break 2005. The exterior of the north grandstand glassed, on the inside are catering trade ranges and the BVB museum. The south grandstand signal of the Iduna park ![]() Altogether itself the capacity of the stadium amounted after the change to scarcely 83,000 spectators. With international plays seats can be used here. As standing place grandstand the south grandstand seizes 25,000 spectators and is the largest thereby in Europe. One began with west and east grandstand at the long sides of the playing field, in which second stage of development became also north and south grandstand covered (capacity: 68.600).Ģ003/2004 the stadium corners were removed. Between 19 successively the grandstands were supplemented. In the 1992 was reequipped on the north grandstand being located present into seats, whereby the capacity was reduced to 42.800. The stadium remained structurally almost unchanged to beginning of the 90's. The Borussia at this time still kickte in the regional league. The first federal league play, which was delivered in this stadium, found between VfL Bochum (during the new building of the Ruhr stadium in April here 1976 moved) and Schalke 04 instead of. To the season 1974/75 Borussia Dortmund of the stadium red one earth moved into the new arena. The stadium with a friendship game between Borussia Dortmund and Schalke 04 (0 was opened: 3). The stadium was established between 19 for the soccer world championship with a spectator capacity by 54.000 spectators.
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